How are you all today? Mr Mark Ford in the house again, this time with the pros and cons of having too many social media platforms.
After many years of blogging and making mistakes, I’ve managed to understand more about what social media platforms to use. New social media platforms keep popping up, especially after the biggest one that hit us; Facebook. It’s hard to tell nowadays how many social media platforms a brand should use, so I hope this article will help you identify your needs and the platform to use according to your brand’s niche.
Okay, so from my niche, I found the following statistics and information.
Pinterest users are 70% female. It is the third most popular social media platform in the US. 64% of the users are under the age of 34.
Pinterest appeals to women now that you’ve seen the statistics. With Pinterest, you need to have a lot of time to create your images as it’s a visual platform. You’ll find a lot of architects, women in the beauty and spa treatments, fashion, foods, arts and crafts and photographers use Pinterest. A lot of the users drive sales through Pinterest through visual on current products and trends.
If you are a company manufacturing engine parts, you won’t be doing very well on Pinterest, but if you’re a blogger talking about beauty and fashion for women, then you most definitely want to have Pinterest as your first preference.
Take a look at this article which details out how to use Pinterest for marketing your brand https://www.socialmediaexaminer.com/how-to-promote-with-pinterest/
Instagram has a reach of 1 billion users a month. Instagram has users all around the world. 72% of teens in the US are on Instagram. 4.2 billion likes on posts a day, and there are 25 million business profiles on Instagram, with 17.2 million monthly advertisers on Instagram. This article covers everything you need to know around Instagram statistics https://blog.hootsuite.com/instagram-statistics/
Demographics that use Instagram:
Before it used to be, that huge companies would always get the business because of their authority, exposure and of course money; money to invest in marketing. This is creating a lot of disruption to huge companies now that uprising companies can afford marketing on Instagram without having huge budgets and get exposure and visibility to hundreds of thousands of people for less than sixty dollars on just one campaign. Older established companies are not happy about this.
Brands use Instagram because you can target your posts if you are doing unpaid marketing via hashtags. Instagram can make anything simple or anything in real-time viral if the audience finds it unique. A post can become viral through unpaid marketing, now can you imagine how well it will do if you put money behind that post, create your branding around it and make it into an advert? Instagram gives you analysis on the post, on the market and on the trend almost instantly. You can use the insights, which is the metrics that Instagram has around shares, percentages in countries where your audience are following your posts etc. As soon as brands figure out what relates to their audience, all they need to do is follow the trend. With technology and creativity, you can combine both and have many eyes on your products. Social media is used on the go and Instagram is a space where you can use your creativity in real-time, and get people around the world to see it in real-time. Take a look at Neil Patel’s tips on how brands can use Instagram to market https://neilpatel.com/blog/instagram-marketing-tips/
There are roughly 2.23 billion users on Facebook, and 260 million users are from India, and then second is the United States, which has around 190 million users. Ages 25 to 34 consists of 29.7% of Facebook users. Facebook users consist of 76% female out of 100 percent, while 66% are males out of 100 percent.
Facebook has bought Instagram, but the difference is that you can do more with Facebook on one post, then what you can do on Instagram. If you’re being spammed with comments on your blog, taking it to your Facebook page to get better engagement is one way to use Facebook. If you’ve just released a book and are looking for reviews Facebook is apt for this. Other than that it also has the functions that Instagram has. Take a look at this article which goes into detail on how brands use Facebook to market https://www.jeffbullas.com/10-ways-leading-brands-use-facebook-ingeniously-for-their-marketing/
Twitter currently has 321 million users, and 46% use Twitter daily. 69% of Twitter users are US and the top three international countries after that in order are Brazil, Japan and Mexico.
With Twitter, you must have conversations and provide value, or you will seem like a spammer which could shut your business down pretty quickly. Twitter shows you what conversations your competitors are having, while your competitors can take a look at what you’re up to. With Twitter, it’s the followers that help the brand. Twitter has become a social currency; a place where the talk is cool, and if you like spending time engaging and talking to people, this space is definitely for your brand. A lot of politicians and people interested in politics seem to use Twitter too.
Take a look at this article for more ways brands use Twitter for marketing https://www.business2community.com/twitter/brands-use-twitter-marketing-01841400
LinkedIn has roughly 303 million active users a month, with 40% active users daily, and 63 million are decision-makers.
With having a LinkedIn profile, business professionals can take a look at your credentials and have a look at your profile to get an idea of whether they can see themselves working with you or not. Just like a blog, you can publish articles relating to your company on LinkedIn for your followers to read. This link details how you can leverage LinkedIn for marketing https://business.linkedin.com/marketing-solutions/how-to-market-on-linkedin
So, now that I’ve provided you with some of the social media strategies companies use I hope this has now helped you to see how much time having different social media platforms is going to take from your day and how using all of them can take you away from doing other income-producing activities and responsibilities. Hope you can now choose better on what works best for your brand.