Posted by on August 1, 2019

Constructing and writing your article


Mark Ford here and nope, today I am not eating pizza, in fact, I really must stay away from the pizzas and head back to the healthy food. That does not mean I won’t keep topping up the toppings and keeping things interesting here.

If you’re new and reading this article for the first time, welcome and I’m sorry that I’m serving you with pizza, but if you take a look at yesterday’s article, you will see exactly what I mean.

Okay, so let me dish out some vital information to help you with constructing and writing your article, but before I do, have you ever baked or cooked something out of a recipe book?

The reason why I’m asking you this (sorry, we’re back to the topic of pizzas again) is because constructing and writing your article is something like following a recipe as you do the actions.

First, you need the necessary ingredients

So, let’s say we’re making a pizza.

  • Right, so we will need to have a base. Now if I convert that into blogging language, I’d say your base is what is the main heading of your post is going to be.
  • Now what are the ingredients and how much of them do you need to make your pizza base? Converting this into blogging language I’d say what the message and the goal of your post is?  
  • Now, for all the fancy toppings. What will you be sprinkling on your base? Converting this into blogging language now. Maybe you want to share your best practices. So, you’re going to put them in the order they worked for you and then you want to really go that extra mile. (I will discuss the extra mile bit soon)

Now, does this make sense a little?

Choose a topping, I mean choose a topic

When constructing and writing your article, you would already have some or many ideas about what you wanted/want to write about. Choosing a topic could be about what you really know in and out in your personal or business world. Similarly, you will also know people’s challenges in their personal and business world. There is a vast selection of topics out there, but as you continue reading, you will see how some things need more accuracy when constructing and writing your article.

When choosing the topic if you’re at the beginning stages of writing articles keep in mind your audience and if you can break the article down and zoom in on a specific piece of it rather than focusing on several things in that one article I’d recommend quality over quantity.

Put yourself in your audience’s shoes. What are they looking for?

Collect or reflect on what you want to share from everything that you have in mind. What are the most important messages? Do you have enough support for your messages? What will you refer to, i.e. a link that goes back to some government research and how that ties in to what you are providing to your target audience so that they can become aware of their problem if they already aren’t aware of it and then provide them with a way they can begin to resolve it.

Start outlining what falls into which paragraph

This is where you now begin constructing and writing your article out physically. Start putting the order in which you want your ideas presented. Are you writing an article where something needs a step by step process or a step by step awareness around the topic, i.e. The topic itself, the awareness, the pattern, the challenge and then the solution?

In this part, I will say now what I referred to going the extra mile above. Research the keywords that people are using to find out the answers to their question and then use these keywords as part of the SEO plan to help those researching what you’re writing about to find your post. Sprinkle them wherever you can have the opportunity to use them naturally in your entire article.

Construct and write your article as if you are the one looking for the answer to those questions that your audience ask themselves the minute they unwind from their working day.

Write using the correct terminology and proper language where necessary so that you could be understood clearly. Write like no one is reading. This gives you the freedom to use your own voice.

Use images, infographics, videos, podcasts to incorporate it into your article

Make it enjoyable by using a variety of visual or verbal ways so that your posts are not so boring or heavy. It’s great to have videos of other influencers so that your audience doesn’t only hear that same message from you, i.e. that your influencers have also noticed it.

Read over your article and ensure you’ve kept the focus

Read your article, check for grammar and spelling errors. See if there are places where you have been ranting a lot and ensure that the focus has been kept with the topic along with its sub-headings. Ensure that you haven’t only made the topic about you but more about your audience.

Get a few opinions if you’re not that convinced

When constructing and writing your article, you will be your own worst critic at first, but also when you’ve written quite a lot of articles, others will criticize you. There is always room for improvement. Others who will give you genuine feedback as they look over a few articles that you write or wrote can tell your style, tone, voice and the use of language that brings out your personality. This is particularly useful when you might have an aggressive way to express yourself. In the beginning, you might get it right, but there will be times when you might come across different. Having someone else read your article before you publish it will allow you to change something that you didn’t intend yet comes across differently.

So, there you go, I hope this topping, sorry I mean this topic was delicious. I’m sure now you can cook up a deliciously hot topic.

To read more articles about blogging, you can visit or or or

Mark Ford

Posted in: Uncategorized


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