Search Engine Skills – Do You Know What The Two Main Strands Are?
An article from Mark Ford about the two main strands of search engine skills that we need to learn in running a home business. Read on to learn more…
There are two main strands to Search Engine Skills and they are Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) and these are vital to home business owners in developing their home business lifestyle.
Many of us spend our lives not being aware of the search engine skills that we already have because on a personal level we habitually use the search engines to find information, or products and services, that we are interested.
What is our natural reaction when we want to find out about something? – to go to the search engine, whether it’s Google, Bing, Yahoo or YouTube or anything else, and find what we want. However, what if we turned all that searching on its head and used our search engine skills to help us build a home business and drive traffic to our websites.
Search Engine Skills – Integrating SEO and SEM into Your Home Business.
I will show you how you can integrate Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) into your home business solutions to increase the traffic to your offer and increase your profits. After all, that’s what you want right?
Search Engine Optimisation (SEO)
Is this linked to blogging Mark? Well, yes but not exclusively. It is of course linked to blogging in a big way and it is vital that you combine Search Engine Marketing (SEM) and (SEO) to get the maximum from your marketing.
Search Engine Optimization (SEO) is vital when creating digital content. It is important to choose every word, phrase and link in your copy to ensure that you are well positioned on the search engine results pages (SERP’s) for your selected keywords.
Good SEO is an art form. Just ask yourself, when did you last look past the first page of your Google results page? A long time ago, so there is your answer, page 1 is where you need to be with your search engine skills.
Search Engine Marketing (SEM)
This is buying traffic using paid search listings and Search Engine Optimisation is generating traffic using unpaid listings and content. Both of these strategies are vital in the creation of your online marketing strategy.
If you want to succeed in your home based business online and live that home business lifestyle you are seeking you will need to effectively promote your business to bring your customers in. Your paid adverts, along with YouTube, will appear on Google, Yahoo and Bing with advertisers bidding on their relevant keywords to place them at the top of results page. This is often called Pay Per Click or PPC and ranges from text adverts to large visual adverts that can be placed in front of customers who are ready to buy your product or service and they will bring in your buyers and traffic, the lifeblood of your home business.
A word on keywords
Keywords are a vital part of SEM and SEO and research is required to identify the correct keywords for your market niche. You will need to identify keywords that relate to your home business needs and also screen out any negative irrelevant keywords.
It is important to know that the Google Adwords quality score makes up 50% of the Ad Ranking Formula and this will need to be boosted if you want a successful advert. The quality score is based on the following factors: Advert relevance, landing page quality and relevance, keyword relevance and click through rate (CTR). By optimising these areas you will create high quality scores that will provide lower costs per conversion.
A word on blogging.
Blogging is the one of the best ways to bring traffic to your website providing new customers and leads each and every day of the year. Blogging is not just for artists or activists, it is the perfect tool for a home based business and essential to running an online company in the digital age.
Even so, many bloggers are not tapping the marketing potential of blogging and around 65% of business owners do not update their content on a regular basis and it soon becomes dated and less interesting than other blogs.
Blogging is only effective if it the blogs are regularly updated and kept relevant placing you on the crest of the wave and others in your wake. The message is to post excellent content on a regular basis, using search engine optimisation to get your blog noticed and the visitors will keep coming and you will reap untold benefits.
Search Engine Skills – Closing Remarks
I will provide further blogs in the future that will provide you a number of helpful articles on blogging, search engine optimisation, search engine marketing and more…
Mark Ford is a prolific blogger and he is able to help you kick start your home business lifestyle. By sharing blogging tips with you, blog posts, articles and a range of digital products and workshops, Mark Ford can give you the perfect start to blogging. To get you started, learn about uncovering the real facts behind building 6 figure blogs!
Grab your free copy of the Your Blog Content eBook and have it delivered to your inbox today – more information here.
I wish you every success in running your home business from anywhere in the world and blogging daily!
Home Business Lifestyle and Blogging Coaching with Mark Ford.
Loyally stepping up for others SO THAT they are given inner peace.
Thought for the day!
Blogging is a skill that is developed over time and time builds leaders along with blogging success. Give it the time. It’s like building a house. Each individual brick does not build the whole house. Likewise each blog is an individual blog that builds out all your content and the ‘whole’ picture over time. Stay the course!